Don Vegan

The Don is the first 100% vegan restaurant of Québec City and they reached out at the very beginning of their culinary adventure to manage their social media.

“The best restaurant in Québec City!”

@la_cuisine_de_jean_philippeChef, author, and vegan blogger

The contract

Vegan, but trendy!

A major challenge with Don’s positioning was to convince numerous consumers that a vegan restaurant could be a modern and dynamic space to have drinks with friends and not just a place that is for, excuse our language, ”health nuts”.

In order to increase their target audience, the restaurant also wanted to reach non-vegans and prove to them that meat-free dishes could be just as tasty, comforting, and delicious.

Services delivered

  • Creation of an editorial calendar
  • Professional content photos
  • Creation of graphics
  • Management of interactions (messages, comments)
  • Organization of contests

2,400 more followers in one year

on Instagram & Facebook, without paid ads

Fully booked every weekend!