Don Vegan
The Don is the first 100% vegan restaurant of Québec City and they reached out at the very beginning of their culinary adventure to manage their social media.
“The best restaurant in Québec City!”
@la_cuisine_de_jean_philippeChef, author, and vegan blogger
Vegan, but trendy!
A major challenge with Don’s positioning was to convince numerous consumers that a vegan restaurant could be a modern and dynamic space to have drinks with friends and not just a place that is for, excuse our language, ”health nuts”.
In order to increase their target audience, the restaurant also wanted to reach non-vegans and prove to them that meat-free dishes could be just as tasty, comforting, and delicious.
Services delivered
- Creation of an editorial calendar
- Professional content photos
- Creation of graphics
- Management of interactions (messages, comments)
- Organization of contests
2,400 more followers in one year
on Instagram & Facebook, without paid ads